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Boost your brand visibility on REALPORTICO!
Why blogging on REALPORTICO?
REALPORTICO will surpass 200,000 monthly visitors for the first time in 2025. Our partners benefit from this steadily growing reach by creating additional content alongside their property listings, thereby increasing their own visibility.
Blog posts with useful content tailored to the target audience will continue to be one of the most important online marketing strategies in the future.
How does it work?
Use the WordPress Editor to create a new blog post, include pictures, videos and add links to any website or service. A selection of your current properties on REALPORTIO is shown with each post, if available.
Once your article changes from „Draft“ to „Published,“ it will appear on the REALPORTICO Blog within 24 hours.
What are the benefits?
Boost Your Brand Awareness
A perfect opportunity to increase the visibility of your property listings, enhance brand recognition within a specialized target audience, and gain a long-term advantage over your competition.
Targeted Audience Reach
Visitors to a portal for historical real estate tend to have a stronger interest in properties and related services than the general public on social media.
Long-Term Relevance
Blog posts remain visible and continuously improve your online presence over time, unlike fleeting social media posts.
Excellent International Reach
REALPORTICO translates your content, ensuring that your posts reach international audiences.
Fast Online Visibilty
REALPORTICO’s strong online presence ensures quick visibility on search engines. We work to maximize the search engine performance of your posts, driving immediate traffic to your content.
You publish – We do the rest
Partner blog posts are also promoted through our marketing network, including mentions on the homepage, in newsletters and on social media.
Blog ideas that always work
1. Presentation and Expertise
- Helpful articles to complement your property listings
Tips and background information to enhance your property presentations. - Showcasing unique properties
In-depth articles about selected properties, highlighting historical and architectural features. - Highlight your expertise and references
Share success stories, professional insights, and client testimonials.
2. Practical Guides
How to preserve the charm of historic properties while meeting modern standards.
Information on tax reliefs, grants, or subsidies for purchasing or renovating historic estates.
Practical resources like “What to look for during a property viewing” or “Key questions to ask the seller.”
Step-by-step guides to legal and financial aspects of purchasing a property.
3. Market Insights and Trends
- Market analyses and trends
Insights into current developments in the historic property market. - Comparison of property types
Differences between castles, manor houses, villas, and other historic buildings.
4. Regional Insights
- Regional highlights
Explore the regions where properties are located, focusing on cultural, historical, and scenic features. - Cultural and historical insights
Fascinating stories about the architecture or former owners of a property.
5. Lifestyle and Inspiration
Interior design ideas, garden maintenance tips, and insights into daily life.
How to make historic properties more environmentally friendly.
- Success stories from clients
Inspirational examples of successful property purchases and projects (with client consent)
6. Engagement and Events
- Engaging articles
Topics like “5 Facts You Need to Know About Buying a Historic Property in [Region].” - Events and exhibitions
Information about relevant fairs, auctions, or open house events.